Overview:
We expect that both the premium (>$600) and budget-economy (<$250) segments will drive the 2024 smartphone market. The premium segment is projected to grow across this year, with a high demand from the >$800 segment. Gen AI in flagship models from major OEMs such as Apple, Samsung, and Huawei will drive the momentum in the premium segment. The budget-economy segment is expected to grow, supported by a recovery of macroeconomy and consumer sentiment in emerging regions in 2024.
Table of Contents:
- Assumptions
- Pivot
- Global
- North America
- Caribbean & Latin America
- Middle East & Africa
- Europe (Western Europe / Central & Eastern Europe)
- Asia Pacific (China/India/Japan/Korea/AP Others)
- Flatfile