Overview:
India Smartphone market grew by 10% YoY in March 2024 and 8% YoY in Q1 2024. Vivo led in Mar 2024 with 21% share driven by the Y and V series, additionally vivo also led the quarterly shipment with 19% share. Xiaomi secured the second spot with 18% share; it is being aggressive in pursuing multi-channel strategy by increasing the number of offline store representatives and working to enhance its financing model. Samsung moved down to third spot in March 2024, but emerged as the leader in the premium smartphone segment (INR>30K) with 34% share driven by its newly launched A-series models. Holi festival sale was observed on various platforms during the month, but it did not have much impact on the online shipment share which was at 36% in March 2024. Xiaomi led the online channel with 22% shipment share.
In this report you will find India shipments by:
- By brand (20+) and model (700+)
- Online and Offline shipments
- Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
- Specifications (100+)
- Display Size
- Network technology
- Operating system
- Battery capacity
- Number of cameras
- And more than 95 other key specifications
Published Date: May 2024