Access our quarterly data for XR headset shipment market share. This data covers both AR and VR headsets.
Published Date: Jun 27, 2024
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Global XR (VR&AR) Market Share Q1 2024 | ||||||
---|---|---|---|---|---|---|
Brands | Q4 2022 | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | Q1 2024 |
Meta | 83% | 51% | 51% | 52% | 78% | 64% |
Apple | - | - | - | - | - | 16% |
Pico | 7% | 7% | 6% | 9% | 5% | 7% |
Sony | - | 33% | 29% | 21% | 9% | 4% |
Others | 10% | 9% | 14% | 18% | 8% | 9% |
Highlights:
• In Q1 2024, global VR headset shipments declined 29% YoY and 51% QoQ. The sequential drop was partially due to seasonality during the post-Black Friday sales period in North America and the post-11.11 Single’s Day promotion period in China.
• Despite the entry of Apple’s Vision Pro, the global VR headset market remained weak in Q1 2024. Meta’s shipments declined, while Sony and Pico faced significant inventory-clearing pressures. The enterprise VR segment demonstrated more resilience compared to the consumer segment.
• Global AR smart glass shipments grew 40% YoY in Q1 2024. However, the market declined 45% QoQ, primarily due to the end of the Black Friday sales in North America and the 11.11 Single’s Day promotion in China.
• A noteworthy event in Q1 2024 was the rise of VITURE to the third position in the AR smart glass market with the launch of its One series in China.
*Data on this page is updated every quarter
This data represents a repository of quarterly data for the global XR (AR & VR Headsets) shipments market.
For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
The global XR headset market share numbers are from:
Excel File
Published Date: June 2024
This is a comprehensive database of Extended Reality (XR) headset model level shipments by quarter including retail price and 30+ specifications and features. It covers tethered as well as standalone Virtual Reality (VR) and Augmented Reality (AR) headset models. We are tracking 35+ XR brands and 70+ headset models by memory variants.
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