Overview:
The report delves into the Smart TV purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Research methodology
- Top reasons to trigger the purchase smart TVs
- What did they do with previous TV?
- How are individuals deciding which smart TV to buy?
- What external sources people rely on to make their smart TV purchases?
- Brand consideration vs conversion
- Consumer sentiments and preferences when choosing a new smart TV brand
- Channel of purchase – online vs offline
- Payment type – EMI vs upfront payment
- Smart TV Delivery and installation experience
- Key Takeaways
No of Pages: 18
Published Date: January 2024