Overview:
India’s smart TV market, which experienced rapid growth in recent years, is now facing challenges stemming from declining consumer demand and economic issues. Meanwhile, leading players with strong brand presence and distribution are gaining market share. The market is shifting towards premiumization, driven by the preference for large-screen TVs, QLED displays, and 4K resolutions.
This report delves into the current state of the Indian smart TV market and explores future trends that will contribute to further market growth.
Table of Contents:
- Market Overview
- Market is Moving Towards Larger and More Advanced Displays
- Increasing Preference for Large Screen Displays
- Increasing QLED Adoption
- The Market is Going Through a Premiumization Trend
- More Advanced Features in Smart TVs
- Key Takeaways
Number of Pages: 5
Published Date: July 2024