Overview:
Smart TV shipments declined by 14% YoY in 2024 Q1 due to the slowdown in demand, and inventory build-up issues across major brands. The shipments of 4K smart TVs increased by 10% YoY and constituted nearly 50% of the total shipments during the quarter. 43” and 55” smart TVs are becoming the preferred choice, with the share of 55” and above increasing by 22%. Online channel share was 37% during the quarter, due to reduced demand post festive-season sales. Samsung became the leading smart TV player, and it was followed by LG, whereas Xiaomi moved to third position during the quarter. In this report, we have analyzed the market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.
Table of Contents:
- India Smart TV Shipments Trends
- Pricing Analysis
- Channel Share Analysis
- Key Specs Analysis
- Key OEM Strategies
- India Smart TV Market Intelligence
- India TV Manufacturing Update
- Smart TV Outlook
Number of Pages: 59
Published Date: June 2024