Overview
Smart TV Shipments remained flat and declined 2% YoY in Q1 2023 due to the post-festive season cooling period. Xiaomi continued to maintain its lead in the market in Q1 2023 and it was followed by Samsung and OnePlus. 43” and above Smart TVs are growing rapidly, and the price band of sub-INR 20,000 becomes the sweet spot as its share is increasing. This report analyses the shipments of TVs splitting them on ASPs, price bands, and revenues along with channel and category split. It also includes model and specs level analysis.
Table of Contents
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Published Date: June 2023