Overview:
Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.
Table of Contents:
- Executive summary
- Keys factors for smartphone purchase: overall and by brands
- Popular smartphone brand amongst youth
- Smartphone brand offering the latest technology to youth
- Smartphone brand offering stylish products to youth
- Smartphone brand offering value for money to youth
- Rating latest technology and brand popularity amongst youth across brand
- Smartphone brand aligning best across age groups
- Brand association
- Brand personification: keywords linked with brands
- Research design – demographic details and methodology
Number of Pages: 15
Published Date: June 2024