Overview:
The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.
Table of Contents:
- Research design
- Smartphone cases and covers
- Factors that trigger purchase of smartphone accessories
- Key reasons for purchasing smartphone covers/cases
- Timing of first smartphone cover purchase
- Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
- Consumer perception of smartphone cover/cases
- Smartphone screen guard
- Key reasons for purchasing smartphone screen guard
- Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
- Consumer perception of screen guards
- Power banks and hearables
- Online vs offline for power bank & hearables
- Consumer perception of power bank & hearables
- Adapters, cables and gaming accessories
- Consumer perception of adapters & cables
- Conclusion
Numbers of Pages: 20
Published Date: June 2024