Overview:
The report delves into the smartphone purchasing journey of recent premium buyers through in-depth interviews (IDIs) and Focus Group Discussion (FGDs) conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent premium buyers and their usage experiences thus far.
Table of Contents:
- Understanding the appeal of premium smartphones
- Evaluating different brands: factors to consider
- Exploring various purchase channels: factors to consider
- Setting budgets and choosing payment methods
- Identifying key sources of awareness in the market
- Key insights and conclusions
- Additional resources (appendix)
Number of Pages: 38
Published Date: May 2024