Overview:
Smartphone OEMs target young consumers to market their smartphones as this segment leads digital transformation and has a tech-savvy lifestyle.
Counterpoint Research has conducted a consumer study to ascertain how young consumers (age 18-30) perceive smartphone brands. This study highlights consumer perceptions of realme among other major smartphone brands in Indonesia.
This report summarizes young Indonesians’ brand association, purchasing, and consumer behavior towards smartphone brands.
The research was conducted in Tier 1 and Tier 2 cities in Indonesia, involving 1,000 respondents in January-February 2024. Qualitative in-depth interviews and quantitative surveys were the methods used.
Table of Contents:
- Research Methodology
- Key Takeaways
- Associated Values
- Source of Information
- Purchasing Channel
- Consideration Factors
- Usage and Most-used Apps
- Satisfaction Level and NPS
- Brand Ambassador
- Indonesia Smartphone Shipments Market Share
Number of pages: 31
Published date: May, 2024