Overview:
This report aims to explore Apple, OnePlus, Samsung, vivo, realme, OPPO, and Xiaomi users’ preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East, and West), age groups (16-20, 21-30, 31-40, and over 40), and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across 26 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.
Table of Contents:
- Introduction
- Overall smartphone brand switching preference
- Smartphone brand switching preference for top OEMs across demographic factors
- Overall smartphone consumer satisfaction
- Research design
- Demographic details
- Methodology
No of Pages: 14
Published Date: April 2024