Overview:
This report aims to explore top smartphone users’ budget preferences when switching smartphones. It also examines demographic factors to understand brand-switching preferences across different regions (North, South, East and West), age groups (16-20, 21-30, 31-40, and over 40) and personal monthly incomes. A part of Counterpoint Research’s Market Lens segment, this report is based on a survey that was performed recently across tier 1, 2 and tier 3 cities in India. The survey gathered over 7,000 responses from the users of the above-mentioned brands.
Table of Contents:
- Introduction
- New smartphone budget preference
- New smartphone budget preference by brand across demographic factors
- Brand preference of current smartphone users belonging to different price bands
- Preference of current premium users
- Research design
- Demographic details
- Methodology
No of Pages: 17
Published Date: April 2024