Apple doesn’t dive deep into geographical data nor reveal iPhone shipments in general, leaving third-party analysts to parse available information. This year’s iPhone sales in China were more heavily skewed toward newer models, Counterpoint analyst Charles Moon said, nudging up the average selling price per unit. That may help explain how the company’s unit sales could be down while revenue was up.
“Mostly it’s the shift in product mix that’s supporting the revenue number,” Moon said. Counterpoint estimates Apple’s global ASP for the March quarter was $900, a new high for the period. “New models accounted for around 80% share in Q1 2024 versus only two-thirds in Q1 2023, pushing ASPs higher…Read More