Overview:
In this report, we analyze in detail China smartphone market’s dynamics and brand performance during Week 21 to Week 24 of 2024. The period corresponds to the annual 618 shopping festival in China, which was held between May 20 and June 20 this year. Although most OEMs offered price discounts similar to last year’s festival, China’s smartphone sales still exhibited 6.8% YoY growth, indicating a recovery in market demand. Moreover, this year’s 618 festival lasted longer than usual which was another major reason for the YoY growth during the period.
Table of Contents:
- Overall Performance and Market Dynamics
- Brand-wise notes
Number of Pages: 5
Published Date: July 2024