Analyze the quarterly data and market insights of the global smartphone market share to track the growth or decline of brands over the past eight years.
Published Date: Feb 18, 2024
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Market Highlights
• The global smartphone market grew by 7% YoY to reach 323.2 million units in Q4 2023.
• Apple grew by 2% YoY, overtaking Samsung for the top spot in Q4 2023.
• Samsung, meanwhile, declined by 9% YoY losing share to Apple in the premium segment, to Chinese OEMs such as Xiaomi in the mid-tier segment and to Transsion brands in the entry-level.
• Samsung, nevertheless, retained the spot as the world's top smartphone player annually, shipping the most number of smartphones in 2023.
• Among the top five smartphone brands, Xiaomi grew the most by 23% YoY to 40.7 million units in Q4 2023.
Brand | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|---|---|---|
Samsung | 20% | 20% | 19% | 20% | 19% | 20% | 21% | 19% |
Apple | 14% | 14% | 14% | 13% | 15% | 17% | 19% | 19% |
Xiaomi | 4% | 6% | 8% | 8% | 11% | 14% | 12% | 12% |
OPPO* | 6% | 8% | 8% | 9% | 9% | 11% | 10% | 9% |
vivo | 5% | 6% | 7% | 8% | 8% | 9% | 8% | 8% |
Others | 51% | 46% | 44% | 42% | 38% | 29% | 30% | 33% |
*OPPO includes OnePlus since Q3 2021
Ranking is according to the latest quarter. A repository of annual data for global smartphone shipments share. Data on this page is updated every year.
This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.
The global smartphone market share numbers are from:
Excel File
Published Date: November 2023
This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
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