Overview:
After four quarters of impressive growth rates, the MEA market settled into a typical level of growth in Q1 2024 and was in line with global trends with a growth rate of 6% YoY. Short-term challenges like the geopolitical conflict in the Middle East, currency fluctuations in certain African countries and a busy election calendar are not expected to derail the smartphone market’s long-term growth prospects in the region. Towards the end of the quarter, brands and channels hosted sales events on account of Ramadan and Easter. These lifted sales to a certain extent but did not achieve the level of success seen in Q1 2023.
Table of Contents:
- Macroeconomic Overview
- Market Overview
- The MEA Smartphone Market’s Competitive Landscape
- 5G Analysis
- OEM Analysis
- Country Level Analysis
- Forecast
- Key Takeaways
Number of Pages: 51
Published Date: June 2024