Overview:
MEA market continues to outperform all other regions during the quarter, due to an improvement in consumer sentiments, decreasing inflation and stabilizing local currencies. TECNO emerged as the standout performer in the Middle East and Africa (MEA) region. TECNO was among the biggest gainers in Q4 2023 due to its strong hold in Nigeria and other key markets of Africa, and expansion of its distribution network in the Middle East region along with effective marketing there, both in physical stores and, increasingly, e-commerce.
This report is useful for anyone who wants to understand the dynamics of MEA smartphone market and how TECNO performed better and secured top spot in MEA market.
Table of Contents:
- MEA smartphone shipments by Brand
- MEA smartphone shipments by price band
- MEA smartphone shipments by ASP
- MEA smartphone shipments by model
- Marketing initiatives and sponsorships
Number of pages: 5
Publication Date: April 2024