Overview:
The Apple Vision Pro (AVP) made waves when it was initially launched in January 2024 with viral videos of people using the device on subways and in their Tesla doing the rounds. However, launch hype seems to have subsided and reports of reduced production targets illustrate that we are at the early stages in the XR market. Even before the Apple launch, VR/AR shipments declined 19% YoY in FY 2023, according to Counterpoint’s Global XR Model Tracker.
Table of Contents:
- Initial Impressions
- Apple Vision Pro Use Case Analysis
- Perceived Barriers to Adoption
- Final Takeaways
Number of Pages: 5
Publication Date: June 2024