Top

Display

Display

Global and regional data and analysis on smartphone display trends focusing on display types, materials, price bands and ASPs.

Contact us if you are interested in our service

Complimentary Report

AI Impact on Display

The IT landscape is currently dominated by traditional technologies, but a paradigm shift is underway. Advanced technologies, particularly AI-driven PCs, are poised to significantly increase their market share. While these innovative solutions are initially positioned as premium offerings, the price gap between them and traditional counterparts is expected to narrow over time. This convergence in pricing will likely accelerate consumer adoption of advanced IT solutions. In terms of display technologies, 3D and immersive experiences are gaining traction, especially within gaming and other interactive domains. These developments suggest a growing consumer appetite for more engaging visual content. Simultaneously, Micro LED technology is emerging as a potential power-saving solution due to its self-emissive nature. However, challenges related to efficiency and cost, especially in applications like notebooks, need to be addressed for widespread adoption.

Global Smartphone Display Trends – 2021 and 2022

OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.

See all complimentary reports

Reports

AI Impact on Display

  • Report
The IT landscape is currently dominated by traditional technologies, but a paradigm shift is underway. Advanced technologies, particularly AI-driven PCs, are poised to significantly increase their market share. While these innovative solutions are initially positioned as premium offerings, the price gap between them and traditional counterparts is expected to narrow over time. This convergence in pricing will likely accelerate consumer adoption of advanced IT solutions. In terms of display technologies, 3D and immersive experiences are gaining traction, especially within gaming and other interactive domains. These developments suggest a growing consumer appetite for more engaging visual content. Simultaneously, Micro LED technology is emerging as a potential power-saving solution due to its self-emissive nature. However, challenges related to efficiency and cost, especially in applications like notebooks, need to be addressed for widespread adoption.
Read more

2023 Global smartphone display market trend

  • Report
We expect that the smartphone display market’s OLED adoption rate will exceed that of LCDs for the first time in 2023. While the penetration ratio for LCDs is relatively weakening in the 2023 smartphone display market, the significant decline of LTPS LCDs leads to the immediate growth of A-Si LCDs.
Read more

global smartphone display tracker 2023_2019Q1-2023Q4

  • Report
2023 is expected to mark the year in which OLEDs surpass LCDs for the first time in the smartphone display market. The main reason for this trend is the rapid decline of LTPS LCDs. While the adoption rate of LCDs is rapidly decreasing, A-si LCDs are replacing much of the decline of LTPS LCDs, and Flexible OLED is also showing continuous growth.
Read more
See all research in Display

Global Smartphone Display Trends – 2021 and 2022

Reports / Jul 25, 2022 / Woojin Son

OLED smartphone sales saw noticeable growth in 2021 to take a 42% share of the overall smartphone market. Their share increased by 10% points compared to the previous year. 5G smartphone sales growth has been one of the strongest drivers of the expanding flexible OLED adoptions so far. OLED is likely to continue to extend its position as the more preferred display for the 2022 smartphone market as well.

Read More

Smartphone Display Market Trends – 2021 and Beyond

Reports / May 28, 2021 / Jene Park

OLED continued to grow in 2020 and had a market share of 32%, an increase of 4 percent points compared to the previous year, based on the sales volume of smartphones installed. In particular, the rapid growth of flexible OLEDs is expected to continue in 2021 and beyond

Read More

Global Smartphone Market Forecast by Display (2018-2022)

Reports / Oct 22, 2020 / Jene Park

The smartphone display market is witnessing an increasing rate of adoption of flexible OLED applied with new technologies such as LTPO OLED and foldable display. After 2021, LCD is expected to show a sharp decline due to the loss of price competitiveness. On the other hand, Rigid OLED is expected to see an increase in market demand from 2020 to 2021. But with the reduced gap between the market unit prices of rigid OLED and LTPS LCD, the business profit margin is decreasing, making it difficult for display companies to invest in rigid OLED on a large scale. As such, the supply of rigid OLED is expected to be limited. Meanwhile, as price competition among major flexible OLED suppliers is intensifying, the price of flexible OLED is expected to drop sharply. Therefore, flexible OLED is expected to show highest growth in 2020-2022.

Read More

Analysts Insights

Counterpoint & DSCC AR/VR Display Forum

  • Events & Webinars
  • /
  • /
  • Team Counterpoint

Tablet Specs Now Favoring Productivity Over Portability

  • Blogs
  • /
  • /
  • Team Counterpoint

Live Updates from MWC Shanghai 2023

  • Blogs
  • /
  • /
  • Team Counterpoint

Share of OLED Smartphones at Record High

  • Blogs
  • /
  • /
  • Team Counterpoint
See all

Our Opinion Leaders in Semiconductors

Neil Shah

Vice President

Sujeong Lim

Associate Director

Ethan Qi

Associate Director

Jene Park

Senior Analyst

Our Opinion Leaders in Semiconductors

Coverage

Insights

Social media

Contact us

Copyright ⓒ Counterpoint Technology Market Research | All rights reserved

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.