Smartwatch 360

360 degree perspective on global and regional smartwatch markets with tracking and forecast data and insights covering shipments. Data breakdowns by key regions and country, brand, model, watch type, wholesales/retail ASP, and device specifications; forecasts by brand, ASP and key regions. Monthly and quarterly Insight reports providing top level and granular context on key region and technology trends, competitive dynamics, launches and forecasts.

Complimentary Report

Global Smartwatch Quarterly Model Tracker, Q1 2018-Q1 2024

The global HLOS smartwatch witnessed a 2% YoY decline in quarterly shipments. Under HLOS, Huawei, Garmin, and Xiaomi experienced a YoY increase of 78%, 30%, and 107% respectively. Apple declined 20% YoY and Samsung also had a 2% decline in shipment units. By region, China continued to drive the growth of the HLOS smartwatch market, fueled by the Huawei GT 4, GT 3 series, and Watch 4 series along with the good performance of Apple S9.

Mid-to-Long-Term Smartwatch Market Outlook

After steady and high YoY growth over the past four years, the smartwatch market has been showing some signs of slowing down since the late first half of 2022 due to macroeconomic and inflationary pressures. However, we still believe that there is enough room for more growth if market conditions become favorable.

Reports

India Smartwatch Shipments by Manufacturer Q1 2024

Report
/ Jul 29, 2024

The smartwatch market has witnessed high growth in India. Due to this high local demand as well as government’s push on increasing electronics manufacturing in India, we have witnessed increasing smartwatch manufacturing in the country. This report tracks monthly India smartwatch model shipments by manufacturer, including in-house as well as EMS.

Global HLOS Smartwatch Market Analysis, Q1 2024

Report
/ Jul 15, 2024

Global HLOS smartwatches shipments decreased 3% YoY in Q1 2024, with shipment share of 52%. The dip was majorly driven by the decrease in the shipments of Apple smartwatches, which constitutes to more than 20% of overall HLOS shipments. However, HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. This report analyses the shipments of HLOS smartwatches splitting them into ASPs, price bands, and revenues, and provides specs level analysis for operating systems, chipsets, battery, display, RAM, and internal memory. The report also provides the smartwatch shipment forecast by Brand, OS, Brand, and Cellular Connectivity until 2027.

Smartwatch Shipment Forecast by Operating System, June 2024 Update

Report
/ Jul 4, 2024

HLOS Smartwatches’ share is expected to rise going forward and is expected to cross 60% share in 2026. The increase will be driven by increased consumer demand and brand adoption. In the upcoming quarter, considering the increased incorporation of Wear OS and upcoming launches from major brands including Samsung, Google, and OnePlus, double-digit growth is expected for Wear OS in 2024. Harmony OS got a significant boost as this was driven by the adoption of Huawei smartwatches, majorly in China. Stagnation in the India Smartwatch market in Q1 2024 has affected the Basic Smartwatches shipments. The major Indian brands incorporate Proprietary OS in their smartwatches. Most of the top Indian vendors are trying to realign their strategy to target customers since the demand has slowed down from repeat buyers resulting in increasing inventory. This Excel report provides the smartwatch shipment forecast by OS, Brand, and Device Type until 2027.

Smartwatch Shipment Forecast by Brand Region (2023 August Update)

Reports / September 4, 2023 / Sujeong Lim

Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.

Global Smartwatch Market Analysis Q2 2023

Reports / August 31, 2023 / Woojin Son

Global smartwatch shipments increased 11% YoY in Q2 2023, after declining in both Q4 2022 and Q1 2023. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. HLOS smartwatch shipments increased YoY after dropping for two consecutive quarters. Within this high-price and high-performance segment, Huawei more than doubled its share to 15%, up from 6% in the year-ago quarter.

Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023

Reports / August 25, 2023 / Yeree Yoon

The global smartwatch market increased by 11.1% YoY reaching 35 million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters. While Apple and Samsung saw YoY declines of 10% and 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.