Global Smartphone AP Market Share by Shipments
MediaTek dominated the smartphone SoC market in Q1 2024 with a share of 40%. Increasing demand for 5G SoCs, along with the successful launch of the company’s third-generation flagship SoC, the Dimensity 9300, drove the growth. In MediaTek’s portfolio, 5G penetration is growing in the low-tier segment, which should lead to market share gains for MediaTek, driven by its relative strength in entry-level 5G chipsets. Qualcomm captured a 23% share in the smartphone AP/SoC market during the quarter, driven by the launch of flagship chipset Snapdragon 8 Gen 3 and design wins for the Snapdragon 8 Gen 2 from Chinese smartphone OEMs. Qualcomm also lost some market share to Samsung, as the new Galaxy S24 series was launched with both Qualcomm and Samsung chipsets.
Global Smartphone AP Market Share by Revenue
Qualcomm dominated the AP market with a 36% share in Q1 2024 in terms of revenue. The premium segment drove Qualcomm’s revenue with the launch of the new Snapdragon 8 Gen 3 chipset, while design wins for the Snapdragon 8 Gen 2 from Chinese smartphone OEMs added to the revenue. Apple was the second largest contributor in the AP market in Q1 2024 in terms of revenue with a 33% share. Apple’s revenue declined QoQ due to seasonality. MediaTek captured the third position with a 17% share in the total global smartphone AP/SoC revenues. MediaTek’s revenue declined QoQ in Q1 2024 due to seasonality and LTE SoC shipments declining significantly in the quarter. However, growing demand for 5G and the successful ramp-up of the company’s third-generation flagship SoC, the Dimensity 9300, contributed to the overall annual growth in shipments.
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Published Date: June 2024