Refurbished Smartphones and Circular Economy
European Refurbished Smartphones Rise to Record Levels, But Challenges Remain
Europe’s refurbished smartphone market hit record levels in 2023, due to multiple supply- and demand-side factors. But is this growth sustainable?
This report looks into the reasons for the growth of Europe’s refurb market, and assesses the future prospects of a segment that is becoming increasingly important to the industry.
• European refurbished sales growing, but not enough to cover the shortfall
• Supply-side and demand-side factors have boosted the refurbished market
• Is refurbished growth sustainable?
• Growth to continue, but at a slower pace
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Is 2024 the Year Smartphone OEMs Get Serious About Sustainability?
Over the last few years, most smartphone OEMs have made commitments to sustainability. But beyond strategies to reduce greenhouse gas emissions from their operations, and specifically looking at device sustainability, things are at best hugely inconsistent, and at worst confusing and even misleading. The problem is that OEMs are in a difficult situation: they want to sell as many new devices as possible for as large a profit as possible. But a sustainable smartphone does not fit naturally into this business model.
This report casts a cynic’s eye over some of the more dubious claims made by OEMs in the last year, and discusses what more the industry needs to do to show it takes sustainability seriously.
• Sustainability initiative growing, but with mixed results
• Good progress, but more needed
• What’s stopping some OEMs from taking device sustainability seriously?
• So, what can OEMs do?
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